The benefits of having your own business.

By Les Popham


August 14, 2020

If you’re still trading your time for money (i.e., still working for somebody else), you may wish to compare your current situation with a perfectly achievable alternative.

Open the imagination box in your head, and picture yourself as a home business owner.

Q: Do I have a boss? A: NO. You are the boss.

Q: Do I have to commute to work? A: NO – you save a huge amount of time (and money!) when you work from home.

Q: Do I need to rent an office? A: NO; your kitchen table serves the purpose (but a desk in your study would be preferable).

Q: Do I need staff? A: NO – not if you follow my business model. More on that a little later.

Q: Do I need a lot of money to get started? A: NO – you can  yourself up at a very modest cost.

What are the downsides?

Mostly, that’s up to you. You need to know where you’re going. That’s easy to say, but it is vital that you have a clear vision of your end goal. (Doesn’t have to be a single goal, however. You may have several things you want to achieve (as I did when I set out on my journey).

Next, you need to identify the steps needed to get there. We can help you with that bit.

You can be the boss of your own company, freed from the 9 to 5 routine, along with saving the time and cost of the necessary commute, and

Work from home at your own pace.

More time to spend with those close to you, far fewer working hours, vacations whenever you choose.

Is this starting to sound attractive?

The main downside is the effort you need to put in to build a solid business that will keep you and your loved ones financially free.

Here are three essential steps. Take these and you will succeed.

1) You need something to sell – even if you have no sales experience, don’t worry.  We have the solution.

2) You need people to sell to. The more focused the better.

3) You need somewhere to sell from. This is the easy bit – all you need is a decent website to act as your shop window.

A word of caution:

It won’t happen overnight.

If you think you can create a money machine by next week, you are mistaken. It will take time and effort on your part, but if you are serious about reaching your goal(s), and are prepared to do the necessaries …


Couple of basic truisms for you:

“People hate being sold to, but they love to buy.”

“It’s not about you, it’s about them.”

When you have your own business, you would be well advised to keep both of these in mind. Tell your customers how you can help them. Don’t go on about the quality of your product or service – they want to know what’s in it for them.

If they can’t see how they will gain from doing business with you, they won’t buy. 

Does that make sense?

Until next week, my friends, my very best wishes to you and yours.


You can always find me at

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