Shiny Object Syndrome

By Les Popham


October 2, 2020

Shiny Object Syndrome

How to recognise it, and what you can do if you fall victim.

As soon as you announce that you’re starting an online business, you’ll be inundated with offers from other marketers who claim to have the very latest tool(s) – usually a piece of software – that will put you streets ahead, solve your traffic problems, automate your sales emails, etc., etc.

Have you been there?

If so, you are far from being alone. I’m as guilty as any of you. My desktop/hard drive is/are littered with stuff I picked up in my early days.

“Create stunning graphics for your website with [Product name]”

“Get all the traffic you will ever need using [Product name]”

Fact is, when you’re just getting started, these shiny objects are very appealing. You know you need traffic to your website, the idea of a glossy graphics package is too tempting, so you buy this and you buy that, telling yourself “these are sensible investments in my future business”.

Then you go no further.

Believe me, people, I’ve been there. Take Pixel Studio. I have it, but I’ve never used it. I may at some point, but it’s pretty unlikely.

I have no way of knowing where each of you may be on your own internet marketing journey, but I’m pretty sure you will have had similar experiences.

Perhaps I’m preaching to the choir here, but I want you to know that – in the internet age – this is completely normal, and you will not need therapy.

Not much, at least.

This blog post may be all you need. Simply be aware that Shiny Object Syndrome is a real thing, but it’s hardly life-threatening.

Once you recognise it, do a bit of cancelling and unsubscribing, and move on.

Those icons may or may not disappear from your desktop (they almost always come with a desktop icon that appears as soon as you hit the Buy or Subscribe button), but unless [Product name] is really of value to you, what’s the point of keeping it?

Cancelling or unsubscribing to several of my Shiny Objects is on my to-do list, but quite a long way down. I’ll get there sometime soon.

On my journey, I have discovered that what drives my website traffic is interacting with real people on a one-to-one basis.

Starting valuable conversations that turn into real relationships.

We are often told that people buy from people they know, like, and trust. So, what do you think you need to do?

You need to build relationships with people who know, like, and trust you.

How do you do that?

My advice is: Be yourself, Be honest, and Do what you say you will do.

Pretty simple, really.

Yes, it takes time and effort, but if you don’t take the time and make the effort, I’d venture to suggest that you don’t have a clear idea of where you want to be, and without that, you ain’t going very far.

Here endeth today’s lesson.


See you all again next week!


Related Post


Welcome to this week’s blog post! I said I would introduce myself properly today, so here goes:...

Happy New Year!

Happy New Year!

Hello, and welcome to my first blog post of 2024. I tried to write one last Monday, but my website...

Business Accelerator

Welcome! Good to have you here again! This week, I’m going to go back (briefly) to the basics of...


Submit a Comment

Your email address will not be published. Required fields are marked *