Doing the (home) business!

By Les Popham


May 8, 2020


Welcome to this week’s blog post!

Last week, I gave you my answers to a list of WIIFM questions. I know that sounds like the name of a radio station, but it actually stands for What’s In It For Me.

[If you need help remembering, the title is What’s In It For You?]

If you already have your own home business, or are thinking of starting one, this is something you need to consider (if you aren’t already!).

Remind yourself that your customers/clients don’t care about you. I know that sounds a bit harsh, but it’s a fact.

What they want to know is how will your range of products or services benefit THEM:

What problems will they see resolved?

What other benefits will they get?

Will they save time?

Will they save money?

And so on

So, in your website copy, you need to make it clear to your visitors that doing business with you will give them something that they need, solve a problem they currently have, and so on.

[If you haven’t got a website yet, don’t worry. We can show you how to do it, and it’s not difficult. Honest]

Visual impact is important as well, so make sure you provide a decent quantity of relevant images (at least one per product or service), or videos if you prefer.

Once you have given your visitors a clear description of how you can help them, you need to include a compelling CTA – Call To Action. People like being told what to do next, as it saves them time and effort.

It could be a ‘Find Out More’ button, Contact Us, or Buy Now. [But don’t ask them to buy before you tell them what the price is!]

Also, when you get to advertising your prices, make your description as clear and simple as possible. Offering complicated deals will only confuse people, and confused people don’t buy!


Here’s a handy guide (from an earlier blog post of mine) to the four key elements of starting your own business from home:

If you need more help, we’re here for you. Get in touch with whatever questions you might have.

My company offers training in all things related to internet marketing, all at very reasonable prices. All my online marketing courses are delivered digitally, so there’s no need for physical contact in getting what you need.

With my very best wishes to you and yours, now and in the future,


You can find me at


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